Pemasaran Efektif dan Manajemen Keuangan Usaha Kelompok UMKM Dodol Gorontalo di Desa Reksonegoro Kabupaten Gorontalo

Muammar Zainuddin; Melinda Ibrahim; Rosmina Hiola; St. Haisah

Sendimas 2022 UK. Maranatha, SENDIMAS 2022

Muammar Zainuddin, Melinda Ibrahim, Rosmina Hiola, St. Haisah

Last modified: 2022-11-04

Abstract

Reksonegoro village is a village center for the traditional culinary of the Dodol Gorontalo. The Dodol Gorontalo produced by the Dodol Matuari business group from Reksonegoro Village has high economic opportunities because it is in demand by many consumers. However, Dodol Gorontalo's market is limited to land transportation terminals, roadside fruit stalls, and traditional markets. Access to marketing is limited because they do not have a business license, distribution permit, Halal certification, and do not have packaging innovative. Business financial management problems mixed with family finances and sales transactions still use conventional techniques. The purpose of this community service is to optimize marketing and financial management of the Dodol Matuari business group through assistance in business license, distribution permits, Halal certification, packaging innovation, digital marketing, financial management using siApik applications and electronic transaction using of Point of Sale applications. This community service has an impact on increasing partner understanding regarding food safety and halal product assurance, wider marketing, increased production capacity, group empowerment, and the increase in income by business groups.

Keywords

Dodol Gorontalo, Industrial Center Village, Reksonegoro Village

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