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Penerimaan Peserta Didik Baru (PPDB) is an activity that is always carried out by all educational institutions, both at the early childhood level, to universities. Educational institutions in PPDB activities try to get prospective students in accordance with what has been the achievement target of the educational institution. Likewise, one of the schools under the auspices of the Telkom School, the Telkom Education Foundation, is SMK Telkom 1 Medan which carries out various marketing activities. This marketing activity is carried out as one of the main activities of SMK Telkom 1 Medan. This COVID-19 pandemic has paralyzed various aspects of PPDB marketing activities, so PPDB activities are quite limited because the movements and activities carried out by the PPDB team, which are usually carried out offline, must be combined into online PPDB marketing activities. To meet these needs, the PPDB team of SMK Telkom 1 Medan requires marketing activities that are carried out online as well. This online activity is carried out by the PPDB Team by continuously updating and upgrading knowledge in the field of digital marketing. Along with this phenomenon, a team of Telkom University Lecturers who have expertise in the context of marketing for business collaborated with SMK 1 Telkom Medan with the intention of sharing knowledge for assistance in the context of marketing for business. The team of lecturers who will share various skills also consists of various skills starting from the business of educational institutions, marketing communications, and digital marketing public relations.